8 Go-to copywriting tools to enhance efficiency and creativity
Let me be real with you, small business besties: Copywriting is a cosmic mix of art and science, coffee and chaos. When you’re juggling multiple deadlines, clients, and your creative spark, you need the right tools in your kit to keep the wheels spinning and your sanity intact.
Over the last seven years, I’ve tested, tossed, and coveted dozens of tools. Some were a miss, and others became absolute rid-or-die resources. Today, I’m sharing the ones I swear by; the tools that help me write faster, think clearer, and produce good copy.
Flat lay of a cup of coffee next to a spiral notebook with the word 'COPYWRITING' in bold wooden block letters, accompanied by a silver pen on a beige background.
#1: Grammarly
Starting with the most obvious and essential, Grammarly is my go-to grammar and spellcheck tool. But it’s much more than that.
Of course, it catches typos, but it also flags tone issues, overused phrases, run-on sentences, and clarity issues. More recently, a tool shows you which sentences would be flagged for AI use. Personally, I use the premium version because I love the extra features.
Pro tip: I never rely on it blindly. Grammarly is smart, but it’s not you. Always re-read and trust your voice.
#2: Hemingway Editor
If Grammarly is my editor, Hemingway is my clarity coach. I use it to simplify clunky copy and tighten things up.
It highlights:
· Complex sentences that need tightening.
· The passive voice that dulls your writing
· Adverbs and weakening phrases
The goal isn’t to strip your writing personality, but to make it clean and punchy. The last thing clients want to do is wade through walls of text. Hemingway helps me say more with less.
#3: Notion
Notion is a hub for everything. I use it for content planning, idea dumping, project management and calendar.
Here’s why I love it:
· I can create templates for content briefs, blog outlines, and client workflows.
· It syncs across devices.
· It’s customizable.
Seriously, Notion is like my brain on paper—it keeps me organized without using a boring spreadsheet. If I’ve ever delivered you a piece of copy that felt super structured and thoughtful, it most likely started there.
#4: Google Docs
I must give Google Docs its props. It’s simple, accessible, and perfect for collaboration with clients.
Here’s how I use it:
· Drafting blog posts and web copy
· Leaving comments for feedback loops
· Version control – because we all need a paper trail.
#5: Surfer SEO
Surfer SEO changed the game for me when it came to writing content that sounds great and performs.
It’s a content optimization tool that analyzes the ranking of your keywords on Google, then gives you a live score as you write. It tells you:
· Keyword frequency
· Word count targets
· Suggested subheadings and topics
This tool is fantastic for business owners who write and copywrite their own content. It takes the guesswork out of SEO and helps balance human-first content and search engine visibility.
#6: Answer the Public
Knowing what to write can really slow your momentum—enter Answer the Public. This site is a goldmine for blog topics, FAQs, and understanding how real people are searching for topics.
Just type in a keyword or phrase like “copywriting” or “branding,” it shows you tons of questions, comparisons, and prepositions based on actual Google search results.
This is my main tool when brainstorming blog posts, creating social media content ideas, or building long-form guides that meet people where they’re searching.
#7: Canva
While I’m a certified word-slinger, Canva is my top site for any visuals I need to pair with my content. I use it to:
· Create branded graphics for my blog posts
· Design lead magnets and PDFs
· Mock-up simple social media visuals
While I’m not a designer, Canva makes me feel like I could be. The templates are clean and consistent without distracting me from writing mode.
#8: Loom
Okay, this is technically not a writing tool, but hear me out. Loom lets me record my screen and face while discussing edits, content strategies, or walking a client through a draft.
Why it matter?
· Clients feel more connected and supported
· It can show instead of tell
· It saves time and avoids long email threads.
And let’s be real, it’s kind of nice to add a human touch in this digital world.
Final Thoughts
Copywriting isn’t about using every tool available; it’s about finding the ones that work for your process. While these tools don’t replace my voice or intuition, they do support it. They give me structure, spark ideas, and smooth out the rough edges so I can focus on what really matters: helping people tell their stories in a way that sticks.
Whether you’re a copywriter like me or a business owner just trying to get your message to your audiences, the right tools can make the work feel lighter, sharper, and a whole lot more fun.
Until then, happy writing!
-Andrea
